By Duane Ortega
Winning at real estate investing in 2012 is all about how well you do at marketing your services and properties. You cannot rely on just one channel for pulling in all of the buyers and sellers you need so check out these 10 ideas and start flipping more houses than ever.
Email marketing has come full circle in terms of results, at least for those who recognize how trends are changing. Keep it short, sweet, focus on winning subject lines and hone in on the best times to send your emails for maximum open rates.
There is no possible argument for real estate investors to ignore social media marketing anymore. However, once you get started you will realize that it may not be free or nearly as cheap as you thought but what is, right? If you can only afford to focus on one social media platform right now make it LinkedIn for the maximum ROI.
Very few of your prospects aren’t on Facebook today. Buyers, sellers, other investors, locals and those half a world away can all be reached in milliseconds with Facebook. Even better, for each contact and fan you make you are also tapping into their hundreds of friends and connections too.
If there is one marketing tool real estate investors need to focus on in 2012 it absolutely must be blogging. Your blog is the heart of all of your marketing. It will help you boost Internet traffic, improve your SEO for local search and mobile marketing and can help add a ton of credibility to your real estate investing brand.
5. PPC Advertising
If you want traffic and leads, you want them now and you need it consistently then PPC advertising is one of the best strategies you can add to the mix if not the best. It is fast to launch, easy to measure and can be tweaked at any moment.
6. Direct Mail
Like email, direct mail is once again a hot marketing channel. With so many Realtors out of business and so many other investors solely focusing on Internet marketing, simple sticking to a consistent direct mail schedule can earn you a lot of brand visibility and make closing all of your real estate deals easier, even if they don’t call on your mailers right away.
7. Rent a Movie Theater
If you aren’t ready to through your own real estate convention or seminar yet you can still rent out an entire showing of a new movie at your local theater, give the tickets out to prospects (or may be better, have them enter to win them online), then get your pitch in during the trailers and stick around for networking afterwards.
8. Start a Networking Group
There may be other networking and investment groups around town but starting your own instantly gives you a ton of credibility, not to mention control. Use it to get newer investors to bring you deals to partner.
9. Hire Appointment Setters
You may not enjoy telemarketing or cold calling yourself but there are people who thrive on it and do very well at it. So cut to the chase and employ a few appointment setters to set up qualified meetings for you with buyers and sellers. You can probably even get away with hiring remote phone agents and only paying per appointment set.
10. Bulk SMS
Bulk text message marketing is about as simple as promoting your investment business as it gets. It is easy to set up and manage yet also delivers high response rates. It’s a great pick for real estate investors who want to get their phone ringing without having to cram in endless on hours on outbound calls.