By Tori Junipelo
Today, we our faced with a severe economic crisis. No one has not come under fire for it, and no one has been able to completely rise above it. The issue is a constant theme in political races, and trying to get back to the prosperous identity we once had has been a continual uphill struggle. However, the most day to day aspects of our recession, no doubt lie in various parts of an individual’s life. While the economy may not get on its feet right away, that does not mean each and every life stops moving. That being said, people are finding one another and beginning families in the same way they always have. The only difference is where they are doing it. Usually, with the arrival of a full family comes a new house, a home where to raise your family. But, under these circumstances, it is a buyer’s market, and a seller’s dilemma. And, in order for real estate moguls to really do well, they need their real estate lines to flow both ways. That is why, most agents are trying to generate a brand play book of new real estate marketing ideas.
However, what would qualify as new real estate marketing ideas?
It can be quite simple in scope, ranging from a new form of advertising, all the way up to a new level of incentive, spread through multiple channels.
For example, traditional forms of advertising and have come in all shapes and sizes, from flyers, to postcards, to bench ads, and lawn placards.
Of course, this does not have to stay the main way to advertise, not with the Internet around. With having an online resource, one can begin a blog, they can begin a digital ad campaign, or even host a contest.
To go off a website, a contest of sort can be very easy to orchestrate.
All one has to do is set up a blog, and come up with something that will attract house hunters to their open house. Such as, show up for a raffle, and whoever wins the raffle gets money off their closing costs, or gets a new appliance for their kitchen in their brand new house. Who could resist?
The biggest point to be made in the end, is you must think about success on different terms than perhaps how you thought of it in the past. While maybe some ads or some devices were worthwhile years ago, we are in a new, sordid day in age, and one must adapt in order to make ends meet and beyond. Coming up with some real estate marketing ideas does not have to wear a person out, but may just be a smart brainstorming exercise now and again. After all, there is little to lose from an idea, and always a lot to gain. That being said, how can you not take a risk and try to use some good old fashion incentivizing. These times call for creative solutions.